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Disrupt the Food Loop, Not your Life

Characters with attitude interrupt your worst impulses in real-time. Think psychological judo with a punchline

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This button is for the early user waitlist. You’ll be first to know when IMPULSE404 officially launches — but this is not beta access

What is IMPULSE404

  • Disrupts messy impulse food spirals in the moment

 

  • Uses emoji-based mood snapshots

 

  • Smart characters (HQ, Ego, Hormonal, etc.) talk you off the ledge — or make you laugh

 

  • Built for the 'almost' trigger moments, not the breakdowns

Here’s how it hits before the snack isle does

MMMMMMM...food...

BRAIN...”but you only ate like 5 minutes ago”...

FUCK IT FAIRY...”just ONE more won’t hurt”...

HORMONAL...”You HAVE to have it or you will DIE”

EGO...”oh get a grip. this is far too much drama, my wrinkles are starting to ache...darling...have it...don’t have it...just make a decision”

Spiral disrupted

Why This, Why me, Why now?

My journey with food and bingeing began in childhood, stemming from trauma. As an adult, I realised the overeating was harming me more than helping me, so I sought support. I tried every diet and fad, CBT, therapy, over-exercising, starving, mindfulness, hypnotherapy...the list is longer than my years on this planet (oh and lets throw in my past life regression!).

 

The deep work was good, it gave me space to understand where it was all coming from, but it never helped me in THAT moment.

 

Staring at the ‘bad food’ in the supermarket, my ego would override any sensibleness.

Every time a battle ensued. Chaos broke out in my head.

And to stop the noise I would grab something - then more often than not, regret it by the time I was home.

 

Until one day, an unexpected disruption.

It pulled me out of the zombie state.

And I walked away.

 

The idea was planted.

 

This has not healed me but it has saved me, again and again, from the spiral and patterns that have plagued me for decades.

 

My story is not unique. There are so many people caught in the messy in-between, staring into a mental void, desperate to walk away.

 

So, I built what I wish I’d had:

 

A way to disrupt the moment.

 

Now, i invite you to step inside and meet the characters. Pick the one that makes you laugh, cringe, or roll your eyes (I've got my favourites too, but they'll sulk if I tell you who.)

Be the first to break the glitch before the rest of the world sees it.
Limited spots. Serious testers only. See below.

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Beta Testers Wanted

Be the first to test the glitch. But heads up — this isn’t for everyone

  • Not a weight-loss app. Not a wellness tracker, but it is about the food spirals in a shame free environment. For this first beta, we’re especially focused on female testers, since a lot of the scenarios and voices are designed with women in mind. (Don’t worry, guys — your turn may come later.)

  • 30 spots only. Once they’re gone, they’re gone.

  • Your side of the deal: try it, break it, moan about it, send feedback.

  • Your reward: if you complete the feedback, you keep lifetime access. If you ghost, our journey ends here.

Think you’re up for it?

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